Your Gateway to Europe
Set up your salesI help textile related US based mid-sized manufacturing
companies expand their business to Western Europe
WHAT I CAN DO FOR YOU
It often takes the best of shared creative thinking along with a practical approach, joint effort and endurance to spark momentum to convert ideas into successful businesses.
Marketing Planning
To tailor your marketing plan to enter or to expand into Europe I will work in close cooperation with my counterpart in your organization. Marketing planning involves market development planning including market segmentation, targeting, positioning and selling strategy. A tailored marketing plan also addresses product line management, pricing strategy, technical support, training and marketing communication. I am there to help you to align your sales growth ambitions with a pragmatic set of actions required to successfully expand your business into Europe or its sub regions. Providing estimates and advice on the sources required to accomplish your marketing ambitions logically rounds up the planning process.
Sales Representation
Starting from the base you provide, I will act as your quartermaster to establish your business in Europe and take lead to conduct your sales growth. Your sales strategy addresses your choices for distribution management, how to work with national accounts or your specific way to conduct direct sales. I get involved to advise on geographic sales priority setting, product promotion mix definition, key account management and installer development as part of the sales strategy for your business in Europe. Once the sales strategy has been laid out I can directly represent your business where the nature and complexity of your products and services fit my background or head up your sales organization to manage your network of agents, distributors and national accounts.
Business Development
Business development aims at creating long term value. This long term value can be achieved for the organization either from customers or from markets and, more generally, from relationships.Once decided to go overseas, your proven value proposition in US may need to be tailored to become equally successful in Europe. Do you plan a business development project to address anticipated adaptions required to serve your potential European customer base and markets? I am there to work with you to successfully implement these assignments
Product Assembly
Volume reduction or logic planning to only ship the essential parts of your product or system as part of your business model provide a sound reason to have these products assembled locally. In many cases, as to quality assurance, local assembly poses a cost and service advantage over the import of your finished goods. Local assembly requires specific know-how and skills. I will not master your assembly process by myself personally but I will cooperate with you to plan and realize assembly wherever required by using the help of specialized partners in engineering, construction and operational start-up.
What you need to grow your European Business
Understanding
Every EU countries’ culture
comes with its own standards
and way to do business.
Talent
Selecting staff and partners
close to your customer’s
playgroud is key to success.
Guts
The will to challenge yourself, your products and services to adapt.
“WE RISE BY LIFTING OTHERS”
Robert Ingersoll
ABOUT GERRIT
Read or download my personal magazine
I see untold and unfulfilled potential in transatlantic business opportunities.
Potentially wildly successful products and business services from the
US languish in niche markets over here. Many US businesses fail to
position and sell their products and services into overseas mainstream
because of a lack of insight in European markets and access barriers.
What I do in my role as your local partner: I evaluate the viability of your business concept for entry into the European market by spending time and effort with my counterparts at your organization.
I challenge my counterparts to discuss the way their products and services can be best sold into the European market. Not questioning any proven state of quality but to experience whether synergetic creativity leads to an export model tailored to the business purpose of my clients and partners planning to expand in Europe.
Are you in for a coffee or skype call? Let’s meet!
“THE ONLY WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO”
Steve Jobs
TESTIMONIALS
I came to know Gerrit as a dynamic, entrepreneurial person taking business initiative and showing dedication in the fulfillment of the responsibilities assigned to him.
He’s an initiator with a nature to challenge customers to convert to buy into new business concepts. He has a curious mindset and possesses a good understanding of cultural differences.
I have had the privilege of working with Gerrit over many years in various roles. His extraordinary ability to analyze and develop an idea or initiative into a commercial success was invaluable.
CONNECT WITH ME
I hope to challenge you to discuss your European business expansion plans with me! I look forward helping you to realize your European business growth. Feel free to contact me any time!
Call: + 31 6 53 38 03 30